# Brendan King

> Brendan King is the CEO and co-founder of Vendasta, based in Saskatoon. He writes about AI doing the work while humans orchestrate.

This is Brendan’s personal publication. Definitions describe his frameworks, not a claim that he coined every term. The Dark Factory’s fully automated workflow is a goal; the current described bug-fixing workflow includes human review. The archive preserves historical writing in its original context.

## Ideas

- [Liquid Software](https://www.brendanking.ca/liquid-software): Brendan King defines Liquid Software: AI adapts software to the job while humans direct the work. Context, not code, is the moat.
- [The Evolution of AI](https://www.brendanking.ca/evolution-of-ai): Brendan King traces seven technology shifts and five levels of AI autonomy, from human-operated tools to ongoing work delegated to AI.
- [The Dark Factory](https://www.brendanking.ca/dark-factory): Brendan King explains the Dark Factory: people define and check engineering work while AI writes code. The goal, foundations and current progress.
- [AI Principles](https://www.brendanking.ca/ai-principles): Brendan King’s ten AI operating principles: assign outcomes, tune approval, remember corrections and measure work completed.

## Biography and site pages

- [Home](https://www.brendanking.ca/): An introduction to Brendan King, his AI frameworks and the documented 80/20 orchestration model.
- [About](https://www.brendanking.ca/about): Brendan King is CEO and co-founder of Vendasta in Saskatoon. His perspective spans PCs, SaaS and the shift to AI doing the work.
- [Speaking](https://www.brendanking.ca/speaking): Brendan King speaks on AI orchestration, Liquid Software and the Dark Factory. For speaking and media enquiries, email media@vendasta.com.
- [Contact](https://www.brendanking.ca/contact): Contact Brendan King for speaking, media and other enquiries at media@vendasta.com, or use the contact form.
- [Blog](https://www.brendanking.ca/blog): Brendan King’s essays on AI, software and business, with an archive dating to 2006. Browse public writing by year and topic.

## Public writing

- [Inside Vendasta’s Unfair Advantages: The Architecture Behind Scale](https://www.brendanking.ca/blog/inside-vendastas-unfair-advantages-the-architecture-behind-scale): Published 2025-10-28. What do Amazon’s recommendation engine, Tesla’s self-driving data advantage, and Google’s search monopoly have in common with a Canadian SaaS company serving digital agencies? More than you might think. Meet…
- [Orchestration Is the New Leadership: Inside Vendasta’s 80/20 AI Model That Helps Agencies Do More With Less](https://www.brendanking.ca/blog/orchestration-is-the-new-leadership): Published 2025-10-09. Productivity is no longer about how much you do, It’s about what you do. In a world where 30 percent of back-office roles are projected to be replaced within five years, companies are already putting a hold on hiring…
- [Vendasta’s 10X Mindset: Breaking Boundaries with First Principles Thinking](https://www.brendanking.ca/blog/breaking-boundaries-first-principles-thinking): Published 2025-10-09. The moment you stop accepting “that’s just how it works” is the moment breakthrough innovation begins. Most companies reason by analogy, by assumptions, locked into the way that other people have been doing things.…
- [Potential Hubspot Acquisition by Google](https://www.brendanking.ca/blog/potential-hubspot-acquisition-by-google): Published 2024-04-15. Please forgive the length. If I had more time, it would be shorter. While I am currently spending a ton of time “in the business,” of Vendasta I am still maintaining some time for higher-level strategic thinking.…
- [Let’s Work Together to #ProtectLocal](https://www.brendanking.ca/blog/lets-work-together-to-protectlocal): Published 2020-03-21. At Vendasta our core purpose is to drive local economies. 50% of the world’s employees work for small and medium businesses. Small businesses fuel the world’s economies, they invest in our communities, they unlock…
- [How Innovation Happens](https://www.brendanking.ca/blog/how-innovation-happens): Published 2016-11-29. From the archive. A public article by Brendan King.
- [Why Mom-and-Pops need to learn “Social Media Management”](https://www.brendanking.ca/blog/why-mom-and-pops-need-to-learn-social-media-management): Published 2013-02-06. From the archive. I have been busy. I haven’t posted for a long time. I needed a shot in the arm to make me post. I got it today when I read Julie Brooks post on StreetFight titled “Why Mom-and-Pops will no longer pay for “Social…
- [VendAsta 2011 – A Year in Recap](https://www.brendanking.ca/blog/vendasta-2011-a-year-in-recap): Published 2012-01-03. From the archive. ….. and I’m back. It’s been a while since my last post. I took a year off blogging to try Twitter instead. I don’t think I will stop tweeting but I find I need more words to express myself. Let’s see if I can find…
- [The Power of Word Of Mouth](https://www.brendanking.ca/blog/the-power-of-word-of-mouth): Published 2010-12-30. From the archive. In 1989 fresh out of university I started a business with a college buddy. I remember those early days fondly. Our business only had a handful of employees. We worked long hours for very little but we had a great…
- [Exploring the question: “Is Groupon the New Yellow Pages”.](https://www.brendanking.ca/blog/exploring-the-question-is-groupon-the-new-yellow-pages): Published 2010-12-09. From the archive. Greg Sterling asked the question, “Is Groupon the new Yellow Pages”, and then went on to make compelling argument as to why Groupon could indeed be seen as the “new” yellow pages. Basically the analogy is that in the…
- [Product Development and a Strong Vision](https://www.brendanking.ca/blog/product-development-and-a-strong-vision): Published 2010-03-13. From the archive. At VendAsta we have been working for the better part of a year and a half on projects that fall under our www.SocialConnections.com umbrella. VendAsta has a team of world class software developers, but building…
- [Yellow Pages Advertising Analysis and a Prescription for the Future](https://www.brendanking.ca/blog/yellow-pages-advertising-analysis-and-a-prescription-for-the-future): Published 2009-10-07. From the archive. I recently attended the Kelsey DMS2009 conference to learn more about they YP space. There is certainly a lot to learn. I am very interested in better understanding how the real estate industry’s relationship with YP…
- [Handling Failure Properly Can Enhance Your Reputation](https://www.brendanking.ca/blog/handling-failure-properly-can-enhance-your-reputation): Published 2009-09-01. From the archive. No matter how much effort, time and money a company spends they are sure to make mistakes. When you do it is important you handle it properly and respond with honesty and transparency. In fact, when you own up to…
- [Inspiration](https://www.brendanking.ca/blog/inspiration): Published 2009-05-13. From the archive. Almost a year ago I wrote a post called “Dream Like A Child”. I watched a video today that captured the sentiment of my post in much more elegant way. Take a look: [youtube=http://www.youtube.com/watch?v=T6MhAwQ64c0]
- [Cool (And Smart) New Google things](https://www.brendanking.ca/blog/cool-and-smart-new-google-things): Published 2009-04-21. From the archive. In the last few days Google has announced some really cool things. The most significant is that Google is leveraging their search engine dominance to give their Google Profiles (see mine here – Brendan’s Google…
- [Web 2.0 Expo and “What have you done to make your house a home?”](https://www.brendanking.ca/blog/web-2-0-expo-and-what-have-you-done-to-make-your-house-a-home): Published 2009-04-03. From the archive. I am out a Web 2.0 Expo with Jeff and Allan from our company, MyFrontSteps.com. Between meetings and sessions we thought we would do a little filming. I have put together this video of us asking people the question:…
- [Sign of the Times](https://www.brendanking.ca/blog/sign-of-the-times): Published 2009-03-25. From the archive. Automated valuation systems like those from Zillow or Cyberhomes are very objective. They take data and render an non emotional decision. Most people can understand that home owners certainly have a tough time doing…
- [VendAsta wins “Most Promising New Company”](https://www.brendanking.ca/blog/vendasta-wins-most-promising-new-company): Published 2009-03-20. From the archive. A lot has happened in the last few months. We have been totally engrossed building www.MyFrontSteps.com and I have been neglecting my blog. We participated in a Canadian Trade Mission, released new versions of our…
- [2009 – The Year Of MyFrontSteps](https://www.brendanking.ca/blog/2009-the-year-of-myfrontsteps): Published 2009-01-24. From the archive. It is almost the end of January 2009 and VendAsta is now a year old. It seems like just yesterday we that we were moving into our first office. We have gone from a group of 8 people to 29 of the best and brightest.…
- [Google ( Chrome + Gears + Native Client) = Web OS? and MS Pain](https://www.brendanking.ca/blog/google-chrome-gears-native-client-web-os-and-ms-pain): Published 2008-12-18. From the archive. Google is now one step closer to sticking a knife into Microsoft and twisting it. Google has quietly released Native Client, and moved an incremental step closer to to the promise of a web operating system. Simply…
- [Sneak Preview of our New “Caves and Commons” Office Space](https://www.brendanking.ca/blog/sneak-preview-of-our-new-caves-and-commons-office-space): Published 2008-10-02. From the archive. So we just moved into our new office this week. lots of offices, lots of common space and lots of designated scrum space. Huge paint on white boards. Fun people. What more could you ask for? I have a much longer and…
- [Time: Google Giveth and Taketh Away](https://www.brendanking.ca/blog/time-google-giveth-and-taketh-away): Published 2008-08-21. From the archive. I am a big advocate of Google Docs. The collaboration, sharing and simplicity of “one document” are brilliant – at least to me. So brilliant that I have been coercing anyone I interact with to use the tool. Bragging…
- [VendAsta Raises 3M for MyFrontSteps](https://www.brendanking.ca/blog/vendasta-raises-3m-for-myfrontsteps): Published 2008-08-09. From the archive. Last week we closed our first round of VC financing for MyFrontSteps and I have been too busy to blog! The release hit the press Thursday and we were very fortunate to have it picked up by many publishers. Here is an…
- [Saskatoon’s Fledgling Tech Community](https://www.brendanking.ca/blog/saskatoons-fledgling-tech-community): Published 2008-07-11. From the archive. I have been meaning to post about Saskatoon and the tech sector for some time but Ginger Koolick beat me too it with this great post aptly titled “Tech Community in Saskaboom, SK“ . I have been involved in the tech…
- [Dream Like A Child](https://www.brendanking.ca/blog/dream-like-a-child): Published 2008-07-03. From the archive. Every once in a while I have a random rambling thought. I think I will start publishing them, here is a recent one. I have five children ranging in age from brand new to 17 so I have a lot of exposure to the young…
- [MyFrontSteps at Inman](https://www.brendanking.ca/blog/myfrontsteps-at-inman): Published 2008-06-27. From the archive. Things are starting to come together at MyFrontSteps. We have been selected as a participant on a panel to discuss new real estate technology. The panel is appropriately titled: Changing the industry: 5 ideas at a…
- [Graphing Social Patterns East Recap](https://www.brendanking.ca/blog/graphing-social-patterns-east-recap): Published 2008-06-19. From the archive. I was working on a post to recap GSP East conference. However, I just noticed that Frank Mashraqi of Fotolog posted a great recap. So I am just going to link to it here.
- [Getting to Graphing Social Patterns East](https://www.brendanking.ca/blog/getting-to-graphing-social-patterns-east): Published 2008-06-09. From the archive. Finally made it to GSP (Graphing Social Patterns) East in Washington. Jeff and I were supposed to arrive Sunday night. The hot weather sparked a thunderstorm in Toronto so we couldn’t land and had to to on to Ottawa.…
- [News from the News People](https://www.brendanking.ca/blog/news-from-the-news-people): Published 2008-06-05. From the archive. Some interesting news from the news people at Inman. Jessica is moving on and Joel and Glenn are moving up. All of us at VendAsta are going to miss Jessica.We have gotten to know and appreciate her over the years.…
- [Piclens is Super Cool and Super Smart Too](https://www.brendanking.ca/blog/piclens-is-super-cool-and-super-smart-too): Published 2008-06-04. From the archive. Looks like I am not the only one that likesPiclens (see my Trulia Snapshot review ). YouTube’s head of monetization Shashi Seth has left YouTube-owner Google to become the chief revenue officer at Cooliris to head up…
- [Trulia Begins to Give Consumers What They Want](https://www.brendanking.ca/blog/trulia-begins-to-give-consumers-what-they-want): Published 2008-05-30. From the archive. I really like Trulia Snapshots. Congrats Pete and Sami and the Trulia team for a nice job. Those of you who follow my blog (and Jeff’s) will know that we have been yammering for years to anyone who would listen about…
- [New Inman Site Strategy Explained](https://www.brendanking.ca/blog/new-inman-site-strategy-explained): Published 2008-04-24. From the archive. I have always been a fan of free and providing value . Done right this doesn’t mean you can’t make money (maybe you can even make more). I really like the idea of transforming a paid subscription (web 1.0) into a…
- [You Make A Better Door Than A Window](https://www.brendanking.ca/blog/you-make-a-better-door-than-a-window): Published 2008-03-30. From the archive. I am not surprised to see Rich Barton involved in another startup, especially one with a social networking concept. I am also not surprised to see this new venture, Glassdoor , hit the scene in stealth mode as his…
- [Realtor Ratings and Reputation 2.0](https://www.brendanking.ca/blog/realtor-ratings-and-reputation-2-0): Published 2008-03-19. From the archive. Last night I posted a video on Reputation 2.0 and Identity 2.0 we made on NoMoreDoorKnocking and am getting a lot of email from people asking me questions. Jay Thompson posted it and Joel Burslem included it in a…
- [AOL Buys Bebo](https://www.brendanking.ca/blog/aol-buys-bebo): Published 2008-03-14. From the archive. So AOL purchases Bebo for 850 Million – cash. For those of you that don’t know Bebo is the number 4 social networking site in the world. Bebo is huge in Europe and has a big base of users in California. Not to long…
- [Free! Why $0.00 Is the Future of Business](https://www.brendanking.ca/blog/free-why-0-00-is-the-future-of-business): Published 2008-03-11. From the archive. We are heavy users of Google Docs and other free services. but the fact is we don’t use them because they are free – we use them because they are the best choice for us. I have always believed that “Free”, in the…
- [Sharepoint is Dead](https://www.brendanking.ca/blog/sharepoint-is-dead): Published 2008-02-28. From the archive. Google has unveiled the re-worked JotSpot and I am loving the new Google Docs “Sites” feature. This is truly a Microsoft Sharepoint killer. I am going to step out on a limb here and predict that Microsoft Office…
- [Brendan’s and Coni’s Valentines Present](https://www.brendanking.ca/blog/brendans-and-conis-valentines-present): Published 2008-02-19. From the archive. … And were back! I had a brief blogging hiatus as I was busy with far more important things. Things more important than anything else. In fact, I just had the best Valentines present I could ever ask for! Coni and I…
- [I’m a Mac and I’m a PC](https://www.brendanking.ca/blog/im-a-mac-and-im-a-pc): Published 2008-02-08. From the archive. What more can I say about this.
- [A Real Team is a Lot of Fun](https://www.brendanking.ca/blog/a-real-team-is-a-lot-of-fun): Published 2008-02-07. From the archive. Going to work shouldn’t be this much fun. I was thinking about our environment at VendAsta last night and trying to put my finger on what makes it so fun. Why is it so easy to get up in the morning and come to work?…
- [Easy to use Free Website / Blogging Platform](https://www.brendanking.ca/blog/easy-to-use-free-website-blogging-platform): Published 2008-01-31. From the archive. So I was looking for an easy to use self manged website tool and I found www.weebly.com I am impressed with this super easy to use free product with no strings attached! You can drag and drop videos, use custom forms…
- [The New Foosball Tables Arrived Today!](https://www.brendanking.ca/blog/the-new-foosball-tables-arrived-today): Published 2008-01-30. From the archive. Two brand new T2000 Stainless Steel Tornado Foosball tables arrived yesterday. I want to put down a challenge right here and now. If anyone comes and visits us and beats us on these tables we will pay for you’re…
- [Freedom Potential](https://www.brendanking.ca/blog/freedom-potential): Published 2008-01-30. From the archive. Starting a new company is both challenging and rewarding but most of all it is refreshing. Imagine, for a second, that you could walk away from whatever it is you are doing for a living. Really walk away. Not just…
- [Think Different](https://www.brendanking.ca/blog/think-different): Published 2008-01-29. From the archive. Sometimes you have to think different to understand things. The video below illustrates this point. I really believe the real estate industry is poised for significant change and that change can be good. More about…
- [Cold Outside But Heating Up Inside](https://www.brendanking.ca/blog/cold-outside-but-heating-up-inside): Published 2008-01-28. From the archive. It is super cold outside but things are starting to heat up inside! Not many people going outside for a smoke break, in fact, not many people going outside at all! If anyone wants to come and visit us we promise we…
- [What are we up to?](https://www.brendanking.ca/blog/what-are-we-up-to): Published 2008-01-25. From the archive. I was going to put up a little video of Guy and Jeff installing our new refrigerator but then something much more interesting came along. Robbie Burns day! My roots are Irish and Scottish so Robbie Burns day is a…
- [Tag, I’m It… Meme’d Again](https://www.brendanking.ca/blog/tag-im-it-memed-again): Published 2008-01-24. From the archive. So Jay Thompson has introduced me to “meme’s” I had never heard of them until now. Here is how they work according to Jay “ someone with too much time on their hands thinks up some question (typically personal) and…
- [Just For Fun](https://www.brendanking.ca/blog/just-for-fun): Published 2008-01-23. From the archive. We bought a new camera the other day. I hate how it makes me look and sound. Darn Camera. Anyway, we did a little bit of horsing around at lunch today so we thought we would put up a video on YouTube and see how it…
- [HouseValues invests in Active Rain](https://www.brendanking.ca/blog/housevalues-invests-in-active-rain): Published 2008-01-22. From the archive. Interesting news on the House Values 2.75 Million investment in Active Rain today. On the face of things it certainly appears to be an ironic relationship. However, upon closer inspection it may make a lot more sense…
- [Movin on In…](https://www.brendanking.ca/blog/movin-on-in): Published 2008-01-19. From the archive. It’s truly amazing how much the surrounding environment affects your life, attitude and outlook. Yesterday we moved into our new digs at Innovation Place Research Park in sunny (if cold) Saskatoon. WOW! This place…
- [VendAsta Moves In](https://www.brendanking.ca/blog/vendasta-moves-in): Published 2008-01-18. From the archive. Many of you reading this will already know that group of Ex P2ers have started our own company. You can read about it at www.VendAsta.com . That said, I realize that you really can’t tell from our website what it is…
- [Change is in the Air](https://www.brendanking.ca/blog/change-is-in-the-air): Published 2007-12-12. From the archive. As most of you reading this post will already know I have resigned as COO of Point2 Realty. Since the inception of Point2Agent I have lived and breathed the product, dreamed about the strategy and direction and…
- [Inman’s most influential real estate leaders](https://www.brendanking.ca/blog/inmans-most-influential-real-estate-leaders): Published 2007-09-29. From the archive. I am proud and honored to announce that I have been included in the Inman News “100 most influential real estate leaders” list. That said, I would like everyone to know that this honor is not one that I can claim as…
- [What is the Point2 NLS?](https://www.brendanking.ca/blog/what-is-the-point2-nls): Published 2007-08-20. From the archive. Here is a little NLS presenation about “Complete Control and Choice”. Hope you enjoy it!
- [“Neighborhood Discussions”](https://www.brendanking.ca/blog/neighborhood-discussions): Published 2007-07-11. From the archive. An article in Inman has just reported that Zillow has now announced that they have added neighbourhood pages and according to a Zillow spokes person “The pages are seeded with rich local demographic and real estate…
- [Listing Assets: 60 Minutes, Redfin and the DOJ](https://www.brendanking.ca/blog/listing-assets-60-minutes-redfin-and-the-doj): Published 2007-05-28. From the archive. The “60 minutes” story; the DOJ and FTC; Redfin and Co-Mingling”. Wow. What does it all mean? It seems to me that the issues are being conflated and the waters are being muddied to the point where nobody can…
- [Do you sell houses or homes?](https://www.brendanking.ca/blog/do-you-sell-houses-or-homes): Published 2007-04-21. From the archive. In real estate we often talk about property as a “house”. In my opinion real estate professionals that sell the “house” are not doing their sellers any favors. Why? Because simply put; buyers don’t buy houses – they…
- [Point2 NLS’s Conspiracy to Keep First Class Full – A response to Blanche Evans](https://www.brendanking.ca/blog/point2-nlss-conspiracy-to-keep-first-class-full-a-response-to-blanche-evans): Published 2007-03-11. From the archive. Conspiracy is in the air! What am I talking about you ask? I am talking about a presentation given by Blanche Evans of the Realty Times to the NAR Realtor Association Executives Institute held in San Diego this…
- [Reliberation](https://www.brendanking.ca/blog/reliberation): Published 2007-01-30. From the archive. We released a new site today called “Reliberation” and the posts are flowing in. The site is in beta and there will be many more features to come. Any and all feedback is welcome and appreciated!
- [Point2 NLS Released at Inman New York](https://www.brendanking.ca/blog/point2-nls-released-at-inman-new-york): Published 2007-01-18. From the archive. So we did it, the Point2 NLS was released. If you didn’t happen to see the release you can, here’s one of the links: http://news.point2.com/inman_010407.asp . We announced it a couple of days before Inman and it made…
- [NATIONAL MLS PART DEUX](https://www.brendanking.ca/blog/national-mls-part-deux): Published 2006-12-25. From the archive. In April 06 I wrote a blog about the idea of a “National MLS” Much has happened since that time. Zillow, for instance, has been held up a potential threat as a “new national MLS”. It seems funny to me that people,…
- [Speaking at Inman](https://www.brendanking.ca/blog/speaking-at-inman): Published 2006-12-14. From the archive. Hey, I will be in New York Speaking at Inman January 8-10th. If anyone reading this is going to be there feel free to email me so we can connect at connect. Here is a link to the speakers…
- [Is Spamming Worth it?](https://www.brendanking.ca/blog/is-spamming-worth-it): Published 2006-12-11. From the archive. On November 30th or, or thereabouts our member base was spammed by a competing website company. The email had this subject line: Does Point2 Agent Provide What You Thought You Paid For? We had made a mistake in our…
- [Internet Crusade and San Diego](https://www.brendanking.ca/blog/internet-crusade-and-san-diego): Published 2006-12-11. From the archive. Wendell Willick and I were in San Diego this weekend Visiting Internet Crusade.
- [Something Syndication to Think About](https://www.brendanking.ca/blog/something-syndication-to-think-about): Published 2006-12-08. From the archive. So at Point2 we syndicate data for real estate professionals. If you’re a Point2 Agent you already know that you can enter your listing and have it show up on your website. You also know that your listing will, via…
- [The Most Important Number in Listing Marketing](https://www.brendanking.ca/blog/the-most-important-number-in-listing-marketing): Published 2006-12-07. From the archive. Consumers expect real estate professionals to market their properties as best they can. To this end many real estate professionals go to great lengths and great expense to market listing in a variety of media. Often…
- [Mistakes, Responsibilities and Opportunities](https://www.brendanking.ca/blog/mistakes-responsibilities-and-opportunities): Published 2006-10-16. From the archive. Sometimes “stuff happens” and things go wrong, it can and will happen to event most diligent people and organizations. In my mind it is how these situations are handled that define the people and the organization.…
- [Tempatle vs Custom or Software vs Website?](https://www.brendanking.ca/blog/tempatle-vs-custom-or-software-vs-website): Published 2006-09-20. From the archive. I read a lot about “Custom Sites” and how much better they are then a “template” site. Usually the reasons for them being better relate to:· SEO (Search Engine Optimization) benefits· Look and feel – all template…
- [Public Comments from Globe Story](https://www.brendanking.ca/blog/public-comments-from-globe-story): Published 2006-09-18. From the archive. The Public Comments from the story below are quite intersting.
- [Canadian MLS News – “Realtors battle over access to listing service”](https://www.brendanking.ca/blog/canadian-mls-news-realtors-battle-over-access-to-listing-service): Published 2006-09-18. From the archive. Check this article that was printed in the Globe and Mail, Canada’s national newspaper, Monday Sept 18th Realtors battle over access to listing service Rift between full-service, discount brokers may lead to higher…
- [Summer Is Over](https://www.brendanking.ca/blog/summer-is-over): Published 2006-09-18. From the archive. OK! We had a busy summer and I have been neglecting this blog. I am looking foward to getting back at it. If anyone has real estate marketing topics to discuss lets hear ‘em!
- [Sometimes you get a message/email that brings out a sense of nostalgia…](https://www.brendanking.ca/blog/sometimes-you-get-a-message-email-that-brings-out-a-sense-of-nostalgia): Published 2006-06-28. From the archive. Sometimes you get a message/email that brings out a sense of nostalgia that reminds you of where you been, who you are and what makes you what you are. I received one of those today. It was a bit of a blast from the…
- [Features Features Features](https://www.brendanking.ca/blog/features-features-features): Published 2006-06-09. From the archive. Did you know that 80% of new feature requests from Microsoft Office are for features they already have? It’s true. This must have ticked off Gates and Balmer. They are completely revamping the interface for Microsoft…
- [http://www.limbo41414.com/](https://www.brendanking.ca/blog/http-www-limbo41414-com): Published 2006-05-31. From the archive. Okay so it has been a while since my last blog. I have been busy, life is like that sometime. At point we have released our sms/text messaging notification system. We are calling it “Real Alerts”. Cute. Our members…
- [Real Trends – Gathering of Eagles Day one Part Two](https://www.brendanking.ca/blog/real-trends-gathering-of-eagles-day-one-part-two): Published 2006-05-06. From the archive. Steve Murray closed out the first morning with research and observations from talking to many brokers. He had some very insightful comments and some obvious comments. In the obvious column is the observation that the…
- [Real Trends Gathering of Eagles – Live from the Front](https://www.brendanking.ca/blog/real-trends-gathering-of-eagles-live-from-the-front): Published 2006-05-05. From the archive. News from the front! I am attending the Real Trends “Gathering of Eagles” and am going to attempt to provide updates and tidbits, here goes: A little birdie told me that the Inman news article titled “Prudential…
- [You have to Like Hockey to Appreciate This One](https://www.brendanking.ca/blog/you-have-to-like-hockey-to-appreciate-this-one): Published 2006-05-02. From the archive. Isn’t it funny how sometimes the best commercials have the lowest budget? This commerical, at least to hockey and beer lovers, fits into the model of Seth Godin’s “remarkable”! Give it a click! Any Thing For Love
- [For Realtors it Pays to be Fast](https://www.brendanking.ca/blog/for-realtors-it-pays-to-be-fast): Published 2006-05-01. From the archive. So here are some facts for you. 65% of consumers expect a response to an online request within 4 hours and 65% don’t even get a response within 12 hours and fully 45% never receive a response. This from a Homestore…
- [What makes your work worthwhile?](https://www.brendanking.ca/blog/what-makes-your-work-worthwhile): Published 2006-04-27. From the archive. We build a lot of functionality and some of them have benefits that are easier to see then others. A recent bit of work is currently in beta. It allows our members, real estate agents, to set triggers for certain…
- [National MLS](https://www.brendanking.ca/blog/national-mls): Published 2006-04-20. From the archive. The idea of a “National MLS” has been floated around for years. Lately, with the arrival of Google Base and consolidation of some large MLS’s the talk of a National MLS is heating up again. Hmmn, it makes one wonder…
- [Rich Data and Search Innovation](https://www.brendanking.ca/blog/rich-data-and-search-innovation): Published 2006-04-20. From the archive. There are some pretty novel search applications beginning to shape up. One of the more novel applications is in experimental mode at Microsoft. This new technology would make it possible for a consumer (buyer or…
- [Interesting Quote](https://www.brendanking.ca/blog/interesting-quote): Published 2006-04-18. From the archive. “Sunlight is said to be the best of disinfectants; electric light the most efficient policeman.”
- [Seth Rocks](https://www.brendanking.ca/blog/seth-rocks): Published 2006-04-17. From the archive. Any ideas on how we can get people to sneeze about Point2Agent like this? http://www.techcrunch.com/?p=181
- [Maps or Text Search – What does Cool Mean?](https://www.brendanking.ca/blog/maps-or-text-search-what-does-cool-mean): Published 2006-04-17. From the archive. Many people are impressed by the map searches at sites like www.redfin.com , www.trulia.com , www.homepages.com, www.zillow.com, www.realestateabc.com, . I do agree that these sites are fascinating and are generally…
- [No Shortage of Great New Ideas](https://www.brendanking.ca/blog/no-shortage-of-great-new-ideas): Published 2006-04-17. From the archive. I had a conversation the other day with an old friend who is not involved technology. As we talked the conversation moved toward technology and its role in society. In particular he felt that we were getting close to…
- [Why 78,000 makes me crazy](https://www.brendanking.ca/blog/why-78000-makes-me-crazy): Published 2006-04-06. From the archive. Sometime next week we will hit 78,000 signups for the Point2Agent product. This after just slightly longer then 3 years after the product release in January of 2003. Of course I am proud of that number but what the…
- [Transparency is the New “Black”](https://www.brendanking.ca/blog/transparency-is-the-new-black): Published 2006-04-01. From the archive. I heard second hand a comment attributed to Carey, one of the big brains in our creative department, that “Transparency is the new black”. As usual I think he is right on the money. So what is transparency? According…
- [base.google.com](https://www.brendanking.ca/blog/base-google-com): Published 2006-03-27. From the archive. There seems to be a lot of confusion in the real estate industry surrounding Google Base. Having personally spent time at Google and with Google people I thought I would share some observations and conjecture about…
- [P2A Listings in Google Base](https://www.brendanking.ca/blog/p2a-listings-in-google-base): Published 2006-03-27. From the archive. Here is what our listings in Google Base look like
- [Syndication Update](https://www.brendanking.ca/blog/syndication-update): Published 2006-03-16. From the archive. Just thought I would give a little update on our data syndication project. We are currently pumping listings out to www.Point2homes.com , www.Oodle.com , www.Trulia.com , realestate.yahoo.com and base.google.com .…
- [“Remarkable Commericals” – Too Funny](https://www.brendanking.ca/blog/remarkable-commericals-too-funny): Published 2006-03-14. From the archive. I don’t subscribe to many blogs but Seth Godin’s is one that I do. The Idea Virus and Purple Cow are a couple of my favorite reads. For those of you that haven’t seen the video where Seth addresses Google you can…
- [Inman News](https://www.brendanking.ca/blog/inman-news): Published 2006-03-10. From the archive. Apparently people read Inman news. I can now add Ben Clark from Zillow, Lloyd Graves from House Values (Soar), and Scott Levitt from Oakley to the list of people that have made fun of my picture. Don’t worry guys – I…
- [Bad Picture](https://www.brendanking.ca/blog/bad-picture): Published 2006-03-08. From the archive. Unless you are an Inman subscriber you can’t get to the Inman article any more. I can’t say that doesn’t please me as the picture of me was ridiculous. You can still read the article (sans picture) here:…
- [Let’s Talk About Stats](https://www.brendanking.ca/blog/lets-talk-about-stats): Published 2006-03-07. From the archive. Here is a stat for you: The California Association of REALTORS® 2004 Internet vs. Traditional Home Buyer Study says that 71% of Consumers Interviews only one Agent. Often this stat is quoted as “71% of Consumers deal…
- [.Net Upgrade](https://www.brendanking.ca/blog/net-upgrade): Published 2006-03-07. From the archive. Early this morning we upgraded to .NET 2.0 – so far so good. In fact, it appears we have some good performance increases. J
- [New Stuff](https://www.brendanking.ca/blog/new-stuff): Published 2006-03-06. From the archive. So we just hit 75,000 signups – rock ‘n roll! We also have a new support site at www.p2a.com . Have a look at it. We are exposing some important stats. It makes some people around here a little nervous. We had…
- [Inman News : Re Syndication](https://www.brendanking.ca/blog/inman-news-re-syndication): Published 2006-03-04. From the archive. Looks like we had a post on Iman News today: Man I need to get a new picture for them! See it here: http://www.inman.com/inmannews.aspx?ID=50313

## Full text and entity references

- [Full text](https://www.brendanking.ca/llms-full.txt): Complete public biography and idea essays, with their definitions, key points and questions.
- [Entities](https://www.brendanking.ca/entities.txt): Brendan King, Vendasta and the defined terms used on this site, with canonical identities.
- [Sitemap](https://www.brendanking.ca/sitemap.xml): All public pages and articles with their site modification dates.

Speaking and media enquiries: media@vendasta.com.