In the last few days Google has announced some really cool things. The most significant is that Google is leveraging their search engine dominance to give their Google Profiles (see mine here – Brendan’s Google Profile )
So here is what Google is doing, They have begun to show Google profile results at the bottom of U.S. name-query search pages. So when you, or someone else searches your name they will see abbreviated information from Google Profiles at the bottom of the search results. The more complete the profile, the higher the chance yours will show than other people with the same name.
So in effect Google is leveraging their search power to compel to fill out a complete profile. This makes sure they have a relationship with you and know about you – something that is very important to Google. This is smart.
You can read more about this on the Official Google Blog
On the lighter and, for most people that aren’t identity geeks like me, cooler is the new Google Labs . It is now powered by Google App Engine. I just love how Google easts their own dog food. However, it’s not the labs itself that is cool but the two latest experiments. Google Time line and Similar Images. The Time line is cool but it is the similar images that really gets my juices flowing. Check out this search for Kitchens and this one for kitchens but using the red color modifier. You get the idea.