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The Most Important Number in Listing Marketing

Consumers expect real estate professionals to market their properties as best they can.  To this end many real estate professionals go to great lengths and great expense to market listing in a variety of media.  Often we are asked questions such as:  What can I do to...

Real Trends Gathering of Eagles – Live from the Front

News from the front! I am attending the Real Trends “Gathering of Eagles” and am going to attempt to provide updates and tidbits, here goes: A little birdie told me that the Inman news article titled “Prudential opens real estate Web metrics to...

National MLS

The idea of a “National MLS” has been floated around for years.  Lately, with the arrival of Google Base and consolidation of some large MLS’s the talk of a National MLS is heating up again. Hmmn, it makes one wonder what would/should a National MLS look like?  I...

Maps or Text Search – What does Cool Mean?

Many people are impressed by the map searches at sites like www.redfin.com , www.trulia.com , www.homepages.com, www.zillow.com, www.realestateabc.com, . I do agree that these sites are fascinating and are generally a great tool for consumers. That said I have always...

base.google.com

There seems to be a lot of confusion in the real estate industry surrounding Google Base.  Having personally spent time at Google and with Google people I thought I would share some observations and conjecture about what base is all about.   Google is really...

Syndication Update

Just thought I would give a little update on our data syndication project.  We are currently pumping listings out to www.Point2homes.com , www.Oodle.com , www.Trulia.com , realestate.yahoo.com and base.google.com .  Google is kinda broken.  It seems that we are the...