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Is Spamming Worth it?
On November 30th or, or thereabouts our member base was spammed by a competing website company. The email had this subject line: Does Point2 Agent Provide What You Thought You Paid For? We had made a mistake in our…
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On November 30th or, or thereabouts our member base was spammed by a competing website company. The email had this subject line: Does Point2 Agent Provide What You Thought You Paid For? We had made a mistake in our “online office” and temporarily exposed email addresses through one our systems. A script was likely written, email address were collected, and spam was sent. We closed the “hole” in our system and email address can no longer be harvested. I assumed that the company sending the Spam, ihouse, was likely unaware of the transgression at the top level. I called the CEO, Paul Sheng, as a business courtesy to let him know what was happening. I got a call back from Ken Wu in business development. Ken was a nice enough guy, but seemed to suggest that if the marketing department was doing this as a planned thing there would be nothing he could do about it. He promised to get back to me but I have yet to hear anything. So back to the question, is spamming someone else’s customers worth it? Drum roll please … The answer – Hardly if one is to go by what our members had to say about ihouse.
Here is the email with this subject line:
Does Point2 Agent Provide What You Thought You Paid For?
This is a copy of the emial I sent Ken Wu, at ihouse. I still haven’t heard back from him yet.
Hi Ken, it was nice talking to you today. As promised here is a copy of the email. It appears that many in our customer base were emailed this message. As a professional courtesy I thought I would let you know that someone in your organization is tarnishing your reputation. We have a very loyal customer base and I hate to see them speaking out and bringing disrepute to the ihouse name. I have taken the liberty of attaching one of the many discussions on our message board about this practice.
Best Regards,
Brendan King
Chief Operating Officer
Point2 Realty Solutions
Toll Free: 866.977.1777
Office: 306.955.1855
Cell: 306.717.3808
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