Handling Failure Properly Can Enhance Your Reputation

No matter how much effort, time and money a company spends they are sure to make mistakes.  When you do it is important you handle it properly and respond with honesty and transparency.   In fact, when you own up to your mistakes and explain them openly you earn the respect of reasonable people.   That’s exactly what Google earned today in my books.

For a couple of hours today Gmail went down.  This is a big deal for VendAsta because we use Google Apps for business which includes Gmail for business.  It’s a service we pay for and depend on.  When Gmail went down today our company was essentially without email (oh the horror!).   I must admit, I questioned our decision to go with this solution.

However, Google handle this failure brilliantly.  They acknowledged it, they kept us up to date , they apologized and they told what they were going to do to prevent it from happening again.   In short they turned a potentially damaging situation into an opportunity to enhance their reputation.

This is a great example of brilliant reputation management!

5 Replies to “Handling Failure Properly Can Enhance Your Reputation

  1. I happen to be commenting to make you be aware of of the
    useful encounter my cousin’s girl experienced visiting yuor web blog.
    She came to understand numerous pieces, most notably how it is like to have
    an awesome teaching mood to make folks without hassle master chosen
    tortuous subject areas. You really surpassed our desires.
    Thanks for showing such great, trustworthy, informative and fun
    thoughts on the topic to Emily.

  2. Hello there! Quick question that’s totally off topic. Do you know how to make your site mobile friendly?
    My web site looks weird when browsing from my iphone.

    I’m trying to find a theme or plugin that might be able to
    fix this problem. If you have any suggestions, please share.

    Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *